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On Wings of Eagles Sees Engagement Soar

The late Ross Perot is often characterized by his business acumen, a trait that secured him a place amongst the world’s business elite. Yet to many his most memorable skill was his servant leadership. Notably, Perot led the efforts to rescue two employees after they were imprisoned in Iran. This mission is detailed in the 1983 novel On Wings of Eagles by Ken Follett. Hillwood, a Perot Company, and their agency, Hill + Knowlton Strategies, sought to bring this narrative back to life at a Hillwoo
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Accelerating Client Engagement with CarOffer

The View from Behind the Wheel CarOffer takes “behind the scenes” to the next level by allowing viewers and prospects alike to go “behind the wheel.” On Thursday, February 13th CarOffer hosted an exclusive client event at Dream Racing in Las Vegas, Nevada. This once in a lifetime event put attendees into the driver’s seat of the world’s fastest Ferraris. Geared to kick off the #NADA2020 show, this event was an ingenious way to target car dealers that could benefit from CarOffer’s instant tradi
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Behind the Scenes, Ahead of the Curve

Video is an investment of time, capital, and creativity. At DHD, we’re always looking to make the most of these investments for our clients. Behind the scenes video (BTS) in an engaging strategy that maximizes a video’s impact. Capturing BTS humanizes the production process, endears viewers to the content, and creates additional marketing components to deploy. It is a winning equation for the client, agency, and production partner. DHD Films and Planit Agency collaborated to capture and curate
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Three Pathways to Success in Higher-Ed

No two universities are alike – so why should their videos be? Whether fundraising, celebrating, or recruiting, higher-education video strategies come in a multitude of forms. Their value, however, is uniformly undeniable. To celebrate their centennial year in 2019, Babson College worked with DHD Films to concept the #DearBabson campaign. The three resulting videos highlight students, faculty, and alumni as they detail Babson’s crucial role in shaping them as people and as professionals. Hearin
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Marketing Trends to Keep from 2019

A few key trends from 2019 have made the jump into 2020. Maintaining and optimizing these trends is both a challenge and an opportunity to take on as you head into the New Year. Voice searches will see continued growth in 2020, accounting for an estimated 50% of all searches. Optimize your webpage for these verbal queries by using simple language, free of jargon. Additionally, recognize trends within voice search behaviors. The most popular trend being the “businesses near me,” search feature.
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A Quick Guide to YouTube Optimization

Get the most from your YouTube Channel With 2 billion active monthly users, YouTube is far more than a video archive. Yet, it still requires continual effort to stand out in today’s crowded content market. Optimize your YouTube presence by focusing on three key components. Use thumbnails to connect faces to content. A human face ties the viewer to the video, creating an emotional connection that influences click-through and video completion rates. Use bright colors, flashy text, bold lettering
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Best in Snow: Four Holiday Ads that Light up the Season

Best in Snow: Four Holiday Ads that Light up the Season Holiday advertising is endearing to viewers. With Christmas approaching, holiday imagery appears in nearly every ad. Here are four of our favorite digital ads. Google’s 2018 holiday spot promotes the Google Assistant using the hit film “Home Alone.” The ad show Macaulay Culkin as “Kevin,” nearly 30 years later. Using Google Assistant’s voice activation feature, Culkin gives commands to household items to ward off crooks. Mirroring the plo
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Lessons from Great Brand Anthem Videos

An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. If your organization is casual, don’t dress it up with formal messaging. Sun Bum’s easy-going, beachy culture is reflected in the video’s honest approach to the company’s humble beginnings. Using honesty as a selling point appeals to the 80% of c
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DHD + Smart City Merit PRSA Honor

DALLAS, Texas, November 8 – DHD is excited to accept the PRSA Dallas Pegasus “Award of Honor” in digital communications along with our client, Smart City Apartment Locating (SCAL). The winning 30-second ad, “POV Ad Complements Hyper-Personal Brand,” aired on Hulu. The ad was produced in a point-of-view format for a non-commercial feel. As SCAL’s first foray into advertising outside social media, the video was a resounding success. SCAL is disrupting Texas’ apartment rental market by providing
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Peanut Butter Drive Kicks Off Giving Season

One in six people in our community suffer from food insecurity. Collin County, specifically, accounts for some of the highest rates of hunger in North Texas with 130,000 food insecure residents. To address this critical issue, the mayors of Collin County teamed up to host a peanut butter drive benefitting the North Texas Food Bank (NTFB). The mayors’ goal was to raise awareness and stimulate giving. This strategy delivered unprecedented results, with 190,251 pounds of peanut butter collected, s
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Branding Gone Agile

Agile Branding is a key component of a successful business strategy. Treated as a living entity, agile branding is an iterative process that allows brand strategists to rapidly respond to changes in industry and consumer behavior, keeping organizations closely aligned to their customers. Agile Branding calls for concurrent action across strategy, messaging, and design to simultaneously improve all three. This makes it easier to maintain a cohesive brand that represents your organization and is
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North Texas Giving Day Leans Into Video

2019 was a record-breaking year for North Texas Giving Day (NTGD), with $50 million dollars raised. The fundraising endeavors to reach that number required a dynamic team effort and an emphasis on digital media. To achieve this the NTGD team deployed broad-spanning video efforts across a variety of channels. Ads for 2019’s NTGD made waves via PSA videos, in both English and Spanish, and social media clips, for a reach that extended as far as the screens on the treadmills of local YMCAs. There w
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Trish Hall Preaches the Power of Persuasion

Persuasive Writing in All Forms of Communication As the previous op-ed editor at the New York Times, Trish Hall knows you have an opinion. In fact, she’s probably read one identical to it. Her years of editorial experience offer insight into what it takes to sway an audience. As Hall’s editorial career drew to a close, she found her experience was best translated into persuasive writing, prompting her to write a book titled “Writing to Persuade: How to Bring People Over to Your Side.” Hall st
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What We've Been Up To: Freedom Day

Another September 11 has passed, commemorating a tragedy that will forever be remembered. Freedom Day, hosted by Communities Foundation of Texas for Business, is a community-wide day of volunteer service designed to honor those who lost their lives on 9/11. DHD proudly participated in this year’s 18th annual celebration. The event began at the Communities of Foundation of Texas, where the team listened to a rousing keynote speech by hate crime survivor, Rais Bhuiyan, who was shot in the face by
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Are They Listening?

If you’re concerned your message isn’t reaching your audience, personalize it. Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s how can you afford not to? Targeting individual consumers with personalized content is a widely used strategy. Using artificial intelligence (AI), organizations can optimize landing pages based on a use
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Components of a Strong Brand

All it takes is a quick dusting of your fingers across the keyboard to enter an inquiry into Google. By filling in your company’s city and industry, the results reveal a host of companies just like yours. These like-minded competitors exist in the same region, produce the same products/ services, and compete for the same target audience. With the competition now sighted in so closely, how do you fashion your brand as one that is capable of rising above? When it comes to the pivotal task of stan
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Advantages of Early Holiday Marketing

Everyone is familiar with the traditional work slow-down around the holidays, so why not flip the script and put the holidays to work for you? The annual calendar is scattered with important days of historical and cultural significance. Rather than let them pass idly by, leverage holidays to your benefit by deploying aptly-timed company messaging. While there’s a bevy of stats outlining the boost in consumer engagement around the holiday season, it’s up to each brand to reap the rewards of this
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Back on The Beat of Authority Marketing

Last month’s extensive feature on authority marketing introduced this powerful marketing ploy as the premier way to gain influence and establish a larger base of clients. As you are now well-versed in the art of authority marketing, we look to the best ways in which to implement it. Tie up this tactful concept by incorporating these two actionable takeaways guaranteed to drive results: Maintaining your image as an authoritative figure is no small feat. Requesting favors, such as asking your net
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With Great Power Comes Great Marketability

Trends in marketing can be like revolving doors – circuitously transitioning from hot topic to yesterday’s news in nominal amounts of time. Account-based marketing, Behavioral marketing, Content marketing, and on and on for what can seem like an alphabet soup of marketing buzz-words. This ever-increasing marketing inventory proves the need to locate a form that cuts through the noise, looking out upon the other marketing subjects with a unified focus.
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Off-Beat Tastemakers Set the Bar

There is no fail-safe equation for reaching the upper echelons of Insta-fame. Some of the most popular social personalities have scrapped the curated, glossy aesthetic for more individual approaches. Rapidly gaining followers by dropping the act, there are many mavericks and individualists in the rising crop of internet influencers. Amongst a scope as broad as the internet, these offbeat influencers are having no problem sighting in their niche audiences.
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