UT Southwestern | Center Times •

Class of 2022 makes a triumphant return to in-person Match Day - CT Plus - UT Southwestern

The faces of 205 fourth-year medical students revealed eager anticipation as they gathered together in person to mark 2022 Match Day after two years of virtual events. These soon-to-graduate UT Southwestern Medical School students longingly awaited 11 a.m. to open envelopes revealing the hospitals and programs where they will be completing residencies. Held outside on Eugene McDermott Plaza on Friday, March 18, the event concluded months of anticipation. This year’s students matched into 26 dif...
UT Southwestern | Center Times •

School of Health Professions honors outstanding graduates with student awards

The School of Health Professions honors exemplary students each year with four major awards: the Raul Caetano, M.D., Ph.D., Student Research Award; the Gordon Green, M.D., Student Clinician Award; the L. Ruth Guy, M.D., Student Leadership Award; and the John Schermerhorn, M.D., Student Service Award. Nine outstanding students are recognized for their talents and service. Eight honorees won their awards this year, while the ninth was honored in 2020. All will graduate with the Class of 2021. Rau...
UT Southwestern | Center Times •

Student spotlights: Match Day insights from inspiring students of the Class of 2022

Here are the inspirational stories and dreams of some of our senior medical students as they approach the countdown to Match Day 2022. The event, taking place March 18 on Eugene McDermott Plaza, will reveal through the National Resident Matching Program (NRMP) where fourth-year medical students will serve their residencies. With Match Day held virtually the past two years due to the pandemic, this year’s group of students look forward to gathering in person again to open envelopes revealing the...
DHD Films | Dallas Video Production •

On Wings of Eagles Sees Engagement Soar

The late Ross Perot is often characterized by his business acumen, a trait that secured him a place amongst the world’s business elite. Yet to many his most memorable skill was his servant leadership. Notably, Perot led the efforts to rescue two employees after they were imprisoned in Iran. This mission is detailed in the 1983 novel On Wings of Eagles by Ken Follett. Hillwood, a Perot Company, and their agency, Hill + Knowlton Strategies, sought to bring this narrative back to life at a Hillwoo
DHD Films | Dallas Video Production •

Behind the Scenes, Ahead of the Curve

Video is an investment of time, capital, and creativity. At DHD, we’re always looking to make the most of these investments for our clients. Behind the scenes video (BTS) in an engaging strategy that maximizes a video’s impact. Capturing BTS humanizes the production process, endears viewers to the content, and creates additional marketing components to deploy. It is a winning equation for the client, agency, and production partner. DHD Films and Planit Agency collaborated to capture and curate
DHD Films | Dallas Video Production •

A Quick Guide to YouTube Optimization

Get the most from your YouTube Channel With 2 billion active monthly users, YouTube is far more than a video archive. Yet, it still requires continual effort to stand out in today’s crowded content market. Optimize your YouTube presence by focusing on three key components. Use thumbnails to connect faces to content. A human face ties the viewer to the video, creating an emotional connection that influences click-through and video completion rates. Use bright colors, flashy text, bold lettering
DHD Films | Dallas Video Production •

Branding Gone Agile

Agile Branding is a key component of a successful business strategy. Treated as a living entity, agile branding is an iterative process that allows brand strategists to rapidly respond to changes in industry and consumer behavior, keeping organizations closely aligned to their customers. Agile Branding calls for concurrent action across strategy, messaging, and design to simultaneously improve all three. This makes it easier to maintain a cohesive brand that represents your organization and is
DHD Films | Dallas Video Production •

Trish Hall Preaches the Power of Persuasion

Persuasive Writing in All Forms of Communication As the previous op-ed editor at the New York Times, Trish Hall knows you have an opinion. In fact, she’s probably read one identical to it. Her years of editorial experience offer insight into what it takes to sway an audience. As Hall’s editorial career drew to a close, she found her experience was best translated into persuasive writing, prompting her to write a book titled “Writing to Persuade: How to Bring People Over to Your Side.” Hall st
DHD Films | Dallas Video Production •

Off-Beat Tastemakers Set the Bar

There is no fail-safe equation for reaching the upper echelons of Insta-fame. Some of the most popular social personalities have scrapped the curated, glossy aesthetic for more individual approaches. Rapidly gaining followers by dropping the act, there are many mavericks and individualists in the rising crop of internet influencers. Amongst a scope as broad as the internet, these offbeat influencers are having no problem sighting in their niche audiences.
DHD Films •

Humor in the Modern Business Model

In the age of 24-hour accessibility, companies are finding success in relatability. The most common form of relatability proves to be humor. This quality attracts audiences from all sectors, including the B2B space. For example, LastPass, a password management software, launched a series of humorous videos aimed at gaining corporate clients. The videos documented the end of the “password troll” era now that LastPass keeps login information secure. For every humorous corporate success there have